The offer
Making your store profitable.
You paid to bring in every customer who walks through the door: rent, advertising, advice time. If they leave without buying and with no reason to come back, a competitor cashes in.
Three steps. You can stop after any of them. Either way, you keep a clear plan and the figures you need to decide.
Step 1
The diagnostic
1 to 3 days on site, depending on the size of the store
CHF 1,200 to 2,800
1. Incognito
I come in as a customer. I observe the welcome, the advice and the close, without the team knowing.
3. The team and the figures
Interviews with your staff. Footfall, conversion rate, average basket, margin.
2. The space
Window, layout, the customer's path through the store, product presentation.
4. The debrief
A written report and a five-priority plan, presented in person.
Step 2
The training
A one-day “From salesperson to merchant” workshop with the whole team, built on what the diagnostic revealed. Then a day of coaching on the shop floor, alongside your staff, with real customers.
Step 3
The follow-through
Regular on-site presence and a monthly review of the figures, until the store is profitable again. I correct, adjust and train as we go.
Commitment
I am also paid on your results.
During the follow-through, you pay a reduced fixed fee. The rest depends on what we achieve together.
- A bonus if your sales grow.
- A bonus if your margin grows.
- No bonus if sales rise at the expense of margin.
The baseline is measured during the diagnostic. Terms are agreed in writing before we start.
For you if…
you run a store, a showroom or a shop in French-speaking Switzerland; your sales are flat, or your store is losing money; you are ready to face reality and to help your team grow.
Not for you if…
you are looking for a miracle recipe, one more promotion, or someone to tell you everything is fine. I also turn down activities that are unethical or harmful to health.
Frequently asked questions
Will my team know they are being observed?
Not during the incognito visit. I introduce myself afterwards, for the interviews. We decide this together before starting.
Can I stop after the diagnostic?
Yes. The report and the plan are yours, whether or not you continue with me.
Do my figures stay confidential?
Always. Nothing is published without your written consent, and never under your name.
Do you work outside French-speaking Switzerland?
I work in French and English. For other regions, let's talk.
Let's start by looking at your store as it really is.
A first 20-minute conversation, with no commitment, to see whether the diagnostic makes sense for you.